#DOWNTOWNBEAT

Client: NewYork-Presbyterian Hospital

When NewYork-Presbyterian Hospital acquired Downtown Hospital, rather than go the traditional route of announcing the news, we opted to create a more interactive experience for residents that lived and worked downtown to increase visibility of this life-saving news.

We built out a cube made of LED panels that were brought to life by real heartbeats. Each side of the cube would be connected to a microphone-wired stethoscope. As you place the stethoscope to your pulse, it would be translated into a beautiful display of colors and motion right before your eyes.

The idea was originally inspired by the video artist, Pann V.