Songs to do cpr to

Client: NewYork-Presbyterian Hospital

CPR is easy and saves lives. The lesson was simple—CPR is now hands-only and 100 beats per minute. And there's also a simple way to keep pace—just follow the beat of your favorite song. So, I created a branded playlist in partnership with Spotify made up of 100 bpm songs for NewYork-Presbyterian hospital to help spread this news. Spotify called this the smartest use of their platform by a brand they had ever seen. It even won a Silver Clio award and was named Ad Age's Patient Education Campaign of the Year. Over 100k people all across the country now follow the playlist.

Some press:
CNN
NYMag
NPR
Billboard
DailyMail
Buzzfeed

Recognition:
Silver Clio